frank henke mode gmbh
„We are fashion. Based in Berlin“.
This is Berlin.
Buzzing. Sexy. Creative. Authentic. Fun. Powerful. Individual. Communicative.
Always new in the diversity of its combinations.
Berlin, the city that is constantly reinventing itself, is also inconceivable without the experiences of its eventful past.
Frank Henke Mode GmbH is right in the middle.
Frank Henke was there at the very beginning. As post-war Berlin emerged, he also started out. With the right feeling for creativity
and market relevance he built up a company that, thanks to a proven team of innovative designers, has become one of the leading
fashion groups on the European market.
Our customer.
She knows what she wants. And usually how to get it as well.
She underlines her sex appeal. Sometimes alluringly feminine. Sometimes provocatively cool. She extends her identity playfully,
highlighting first one facet and then another.
She is confident about herself. She is a decider.
Our design.
We combine individual design with excellent wearability and superior quality. Fashionable cuts stand out thanks to selected
materials and surprising details. A wealth of combinations enables an individual look, creating plenty of potential for
experimenting. A carefully tuned balance between business wear and event fashion, weekend looks and trend highlights make
for an appearance that can be varied flexibly.
Design for life in the city.
Company
Frank Henke Mode GmbH was founded in Berlin in 1965 and has constantly been able to move with the times and expand in line
with the special situation of the city. Today the head office is located in Berlin-Spandau, and our collections are sold internationally
at around 1,500 stores and shops.
Being based in Berlin, one of the hippest cities for artists and designers, Henke fashion is right at the source of creative output.
The city along with other centres for up-to-the-minute fashion is the hunting ground of our trend scouts.
It is in this creative atmosphere that the latest trends are transformed into the new collections for the two brands of the company:
jean paul has been our brand since 1972 and Blacky Dress since 1981. Both collections are available in the sizes 34 to 46 and consist
of 300 pieces each per season. We have six advance order collections per year for each brand and a new colour theme every two weeks.
Needless to say, as our trading partner you can obtain NOS merchandise.
Team
There are two teams at Frank Henke Mode GmbH: one for the Blacky Dress brand and the other for jean paul. Each of the
two independent designer teams works in an environment in which Berlin‘s creative input goes directly into the work on the
collections with their own individual focus.
Media feedback
Collections that make their mark. According to a study by Brigitte, one of Germany‘s leading women‘s magazines,
Blacky Dress is one of the best-known fashion labels. And - this being at least just as important - one of the most popular.
Blacky Dress and jean paul are not only talking points, but also widely bought and worn. As a study by the respected trade
journal TextilWirtschaft concludes, the relationship between degree of fashion and price gives both brands a very
prominent position.
Production + Logistics
Our collections are made worldwide. A proven team of production assistants realises the designs developed in Berlin.
From our distribution centre located directly at the Berlin base, the products are then delivered to the different stores and trading
partners throughout the world with the help of our sophisticated logistics system.
A special advantage of working in partnership with Frank Henke Mode GmbH is that the entire production chain from design
and production to delivery is carried by us ourselves. This means we can not only guarantee superb quality but also exact delivery
dates for our products.
Sales markets
Nearly half of our production is sold through our partners in the fashion trade on the German market.
Internationally, the Benelux countries, Scandinavia, Austria and Switzerland are important sales markets for
Frank Henke Mode GmbH. The brands are also firmly established on the Canadian market.
The trend towards an opening up of markets in the Arab world can also be seen from the interest in our collections.
We are seeing particularly high growth in Eastern Europe, where we have been able to build excellent business connections
in the CIS and Poland in particular.
The number of shops and trading partners is steadily growing in all the countries mentioned.
Marketing
Blacky Dress and jean paul – well-known and strong-selling brands for fashion-conscious and independent women.
We work to achieve this not only by means of the quality of our latest collections but through our promotions.
Frank Henke Mode GmbH makes use of a permanent media presence - e.g. advertising campaigns designed for specific
target groups and extensive PR activities - and a wide range of live presentations in the form of trade fairs, showrooms etc.
Geared always to the latest collection, we are therefore able to increase the recognition of our brands and products.
Corporate Design
Our corporate design guarantees a positive recognition effect and the identity of our brands. As a feature clearly distinguishing
two brands, the basic design colour is black for Blacky Dress and white for jean paul.
Our shop design was exclusively created for Frank Henke Mode GmbH and stands out thanks to its simple lines and clear
structure. The shop fittings are made up of different modules that can be adapted to any form of sales space.
This means that attention is entirely steered towards perfect presentation of the latest collection.
winning together
As one of the leading fashion groups on the European market, Frank Henke Mode GmbH repeatedly demonstrates its feeling
for creativity and market relevance.
We are proud of the positive resonance that we are given by both mass and specialist media as well as the steadily growing
number of our trading partners. However, what counts most for us is the response by our customers - and they appreciate
the excellent design, the high-quality materials and attractive prices of our Blacky Dress and jean paul collections.
As our company has already demonstrated: we rely on combination possibilities and synergetic effects.
After all, we have common interests: winning together.
Welcome to Frank Henke Mode GmbH.
